Music Business Blitz

An audible newsletter and realtime interviews, focusing on the latest industry happenings.


Now That Your Record is Done, What's Next?

TL;DR Summary

On Wed July 26th I held a Google Hangout call, where I reviewed a proper album release by covering the following:

  1. Do you have all of your assets (i.e. - Recordings, PRO & Government paperwork, artwork, contracts, etc.) in place?
  2. What do you want to accomplish with this record?
  3. How do you break down the big goals into smaller goals that you can more easily execute, which will ultimately lead you to achieving your big goals?
  4. How do you break your budget down to support your album goals?
  5. What categories should your budget be broken down into and how should funds be allocated?

Background on the Course

I've seen it too many times...and artist completes their record, is excited to get it out -- and then blasts it out to the interwebs expecting blogs to find it, new fans to discover it, record label A&R folks to listen to it, and booking agents to hit them back telling them that they want you to play next year's Coachella. Welp folks, I hate to be the guy that tells you this is not how it works...but THIS IS NOT HOW IT WORKS. It's 2017 and although independent musicians currently have access to distribution that only the majors once had, as well as a wealth of knowledge online telling you the right and wrong way of doing things, we somehow revert back to the old pipe dream of "If I build it, they will come."

Part of this mindset is flat out laziness, part of it is not running your project/band like an actual startup business, and part of it is not understanding all of the tools at your disposal and how to properly use them. An extremely appropriate and somewhat eye opening 1 for 1 comparison is to the tech industry. Over the past few years, we've seen many app companies come and go, but the one thing they all have in common is a plan. Without a plan in place, how do you know if you're making progress? How do you know you're making the right decision? How do you know what opportunities to pursue? How do you stay ahead of the curve and create opportunities for yourself in the years to come?

Simply cannot. Which is where I come in to help.

With my schooling and hands on experience at the Record Machine as both a Product Manager and Artist Manager, I want to help you thoroughly plan out your next release so that you immediately know how to answer all of the questions above, and can confidently move forward knowing that you are making the right decisions to further your career with each release, which will ultimately help you get to whatever career milestones you have.

Don't think that this won't be work and that I have some magic solution to immediately get you to where you need to go. I'm going to help you understand the process and see it from a different angle. I'm going to help re-train your mind when thinking about how to release your record, by providing you with tips and examples of successful campaigns.

I plan to keep this web conference to one hour, with 40/45 mins of presentation and 15/20 mins of questions. But of course, you can always contact me after the conference if you have any follow up questions. ~ Alex


Alex Ellis obtained his Master's Degree in Music Business from Berklee College of Music, graduating with honors.

Alex started working for The Record Machine in 2013 and since then, has obtained the role of Product Manager, overseeing and collaborating on various album releases. He currently manages one of the acts on the label.

Alex consistently has his finger on the pulse of the industry by consistently reading and absorbing the latest happenings through personal connections with industry friends, websites/blogs and various print publications. On the side, he composes music for film and works part-time as an audio and electrical engineer.

The industry is currently in a beautiful state of flux, and we're all starting to figure it out. However, it's only the artists who have a plan and work the plan to stay ahead of the curve, that will succeed.