Music Business Blitz

An audible newsletter and industry interviews, focusing on the latest music industry topics.


 

Now That Your Record is Done, What's Next?

TL;DR Summary

On Wed July 26th I held a Google Hangout call, where I reviewed a proper album release by covering the following:

  1. Do you have all of your assets (i.e. - Recordings, PRO & Government paperwork, artwork, contracts, etc.) in place?
  2. What do you want to accomplish with this record?
  3. How do you break down the big goals into smaller goals that you can more easily execute, which will ultimately lead you to achieving your big goals?
  4. How do you break your budget down to support your album goals?
  5. What categories should your budget be broken down into and how should funds be allocated?

Background on the Course

I've seen it too many times...and artist completes their record, is excited to get it out -- and then blasts it out to the interwebs expecting blogs to find it, new fans to discover it, record label A&R folks to listen to it, and booking agents to hit them back telling them that they want you to play next year's Coachella. Welp folks, I hate to be the guy that tells you this is not how it works...but THIS IS NOT HOW IT WORKS. It's 2017 and although independent musicians currently have access to distribution that only the majors once had, as well as a wealth of knowledge online telling you the right and wrong way of doing things, we somehow revert back to the old pipe dream of "If I build it, they will come."

Part of this mindset is flat out laziness, part of it is not running your project/band like an actual startup business, and part of it is not understanding all of the tools at your disposal and how to properly use them. An extremely appropriate and somewhat eye opening 1 for 1 comparison is to the tech industry. Over the past few years, we've seen many app companies come and go, but the one thing they all have in common is a plan. Without a plan in place, how do you know if you're making progress? How do you know you're making the right decision? How do you know what opportunities to pursue? How do you stay ahead of the curve and create opportunities for yourself in the years to come?